New consumer needs and expectations emerged during the pandemic, bringing with them disruption, uncertainty and an intense need to innovate. The digital world itself is undergoing a frenzied phase of change.
How to keep up? New tools and strategies are in fact emerging. One that may well be up to the challenge: composable e-commerce. It offers a potential answer to the question of how brands can maintain control of the customer journey without sacrificing next-level flexibility and agility.
oddity has invited three leading e-commerce experts to share their insights on how brands can thrive in this environment.
Her research focuses on omnichannel customer experience, digital trends, and digital commerce strategies for consumer-facing brands. Michelle has worked with a wide range of clients to help them understand how digital technology and changing consumer behavior and expectations are impacting organizations and transforming business models. Her research has been quoted in general business media such as the Wall Street Journal and specialist publications such as Retail Week and Customer Experience Magazine.
Dr. Roman Zenner
Since 2001, Roman has worked as an author, consultant and speaker in the field of e-commerce. He regularly publishes articles in professional journals, and he has authored several books on commerce software. He operates the ShopTechBlog [shoptechblog.de] and the podcast ShopTechTalks [shoptechtalks.de], where he concentrates on commerce technologies and examines innovative developments and strategies. On a regular basis, he lectures at conferences and moderates expert panels.
Moritz is an experienced software entrepreneur and a leader in tech & products. As a co-founder of Hybris, a global category leader for digital commerce who sold to SAP in 2013 in a multi-billion dollar transaction, he has helped shape the future of an entire industry. Moritz was most recently the CTO for SAP Customer Experience, the company’s fastest growing business unit, where he was responsible for aligning product innovation and engineering a product portfolio spanning across CRM-, Marketing-, CDP-, Commerce-, CPQ- to billing software and a 3,000 headcount.